Since starting university in 2013, a big interest of mine has been audience engagement with media, and ‘transmedia narratives’. According to media and fan culture guru Henry Jenkins (2007):
“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.”
In simpler terms, transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats. A perfect example of this is the Harry Potter franchise. This post is inspired by the recent announcement that the full script for the upcoming West End show, Harry Potter and the Cursed Child, will be released as a book.